Evaluating Public Spaces of Tourist Villages by Combining Analytic Hierarchy Process and Importance-Performance Analysis: A Case Study of Jiaochangwei in Shenzhen, China
Ma Hang, Zhou Qingfeng, Chi Duo, A Longduoqi, Yu Daxing, Chan Chung-Shing
Abstract While public spaces of tourist villages (PSTVs) have increasingly gained more policy and development attention, their empirical investigations are still limited. This study aims to develop a quantitative methodological approach of assessing PSTVs through the use of Analytic Hierarchy Process (AHP) to measure tourists’ satisfaction. This approach involves experts’ and tourists’ judgment processes, and the resultant assessment matrix is applied to suggest the strengths and weaknesses of the PSTVs using an Importance-Performance Analysis (IPA). The results from Jiaochangwei Village in Shenzhen suggest that “street spaces,” “square spaces,” “coastal spaces,” “green spaces,” “traffic facilities,” “public service facilities,” “culture,” and “management and maintenance” are key factors to evaluate the use and quality of PSTVs. This paper offers insights into the theoretical investigation and practical development of PSTVs for tourism and village planning decision makers.

Keywords Analytic Hierarchy Process; Importance-Performance Analysis; Jiaochangwei Village; public spaces of tourist villages; tourist villages

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